Frequently Asked Questions

About Magnolia

  • Magnolia is an AI-powered strategic planning and brief building tool built exclusively for agencies like yours. Use it to research your clients, their categories and consumers, and create strategic plans and briefs that capture new growth potential.

  • Magnolia is made exclusively for agencies and their strategic planning teams – from the most junior to the most senior planners. 

    Magnolia also works wonders for agency professionals outside the strategic planning sphere. BD needs to prep for an upcoming sales call? Magnolia’s Rapid Biz Dev Research will have them up to speed on a company or industry’s entire landscape in a near-instant.

    We even have in-house creative, media, and account teams making great use of Magnolia. Maybe you don’t have the budget to hire a strategist, or you can’t utilize one full-time. Allow Magnolia to give you back bandwidth by putting actionable strategy and insights in your hands in minutes.

  • Magnolia only exists to serve agencies. Period. Magnolia helps agencies deliver their highest quality strategy in moments.

    What’s more, Magnolia isn’t just an AI-powered research assistant, which sets it apart from other bespoke tools on the market. Instead, Magnolia is a true thinking partner that surfaces novel ideas and insights, organized in a comprehensive strategic brief that will become the backbone of your most important creative projects.

  • We know how much time, money, and energy you spend on strategic planning. And we know what it feels like when you lack the time and resources necessary to fully nail the strategy for your client.

    We created Magnolia to empower agencies to deliver their absolute best work, no matter how tight the timelines and budgets. Magnolia’s insights are profound, and its research is comprehensive and thoughtfully curated. This results in a powerful strategic brief with better, more novel insights and ideas. 

    Better briefs yield more sellable work. Better briefs keep your clients around longer. Faster brief development increases your margins.

    In this way, Magnolia empowers your team to deliver their best strategy while driving profit growth for your agency.

Security & Technology

  • You can check out the direct sources anytime. At the bottom of each research page, we include a list of clickable sources that informed the research.

  • Your data is safe with Magnolia. None of our users’ inputs are used to train any AI model of any kind at any time. And all user accounts are separate and private from one another.

  • Never. Your data is just for you and your team. Magnolia does not use it to train anything – AI models or other users.

  • Yes. Your documents live within your Magnolia instance, completely walled off from every other user/account. And nothing our users input is ever used to train AI models.

  • You can read it here. If you have any questions at all, contact us.

Pricing

Getting Started & Support

  • We host a weekly Magnolia Demo every Wednesday from 12:00-12:45pm ET. These sessions are open to anyone interested in Magnolia. Our team will take you through the tool and answer your questions in a small group setting. Sign up for a date that suits your schedule here.

    We’re also just an email away (support@magnolia-made.com) should you prefer to talk to one of us directly, or if Wednesdays don’t work for you but you’d still like a demo.

  • Fantastic. You can sign up today. Learn about which tier is right for you in our article. Or contact us any time.

  • Some pricing tiers include a dedicated Customer Success Manager who can field your questions as they arise. But any Magnolia user can email support@magnolia-made.com and one of us will be in touch shortly to help.

    Additionally, trial and paid users alike are welcome to join our weekly Office Hours. 

  • Office Hours represent another way we support you as you use Magnolia. During these sessions, Chief Strategy Officer Lauren O’Brien and Chief Product Officer John Nugent share tool pro tips and feature sneak peeks. Most importantly, they answer your questions in a small group setting. 

    Join us for a session (or as many as you’d like!) by signing up here. Office Hours are weekly on Wednesdays from 2:00-2:30pm ET, and they’re just for trial and paid users (Demos, on the other hand, are open to the public).

  • We do our best to provide a seamless, bug-free user experience. But we also know that bugs are a part of the business. If something is acting strangely, email support@magnolia-made.com and we’ll be in touch quickly to address the issue.

  • We hope you do! You are the reason Magnolia exists and our understanding of your experience is critical to its continued evolution. Many of our features are a direct result of feedback from users. If you have feedback or ideas while you’re using the tool, send them to ideas@magnolia-made.com.

Collaborating With Magnolia

  • Magnolia is specifically designed to follow the standard agency strategic planning and brief writing process. These steps include:

    • Category and client research and competitive analysis 

    • Target audience identification and persona development

    • Profound insight & selling idea generation 

    • Tone & personality definition

    • Tactical marketing & media considerations 

    • Strategy brief development

    While Magnolia’s key capabilities remain true to agency processes, Magnolia’s key features are ever-changing to adapt to user needs. To stay in-the-know about feature releases, sign up for our newsletter, join us on LinkedIn, and follow us on Instagram. To understand Magnolia’s current features, visit the Feature Release section of our News & Insights page.

  • Consider Magnolia your thinking partner that supports you through the entire strategic planning and brief writing process. Use it to do your comprehensive desk research, build your target audiences and personas, and develop unique insights and selling ideas. Then use Magnolia to dive deeper into specific areas of interest for your client and project. Ask it the hard questions. Volley ideas back and forth with Magnolia until you’ve built a strategy you know represents your best thinking. It won’t take long.

  • Hard to believe, right? This is the magic of Magnolia, and it’s where we’ve spent a massive amount of dev time. 

    Magnolia is a generative, AI-powered strategy partner that does more than aggregate a bunch of data for you to distill into insights. Magnolia deeply understands your client’s business objectives, their category, their target audiences, and their consumers. It uses this knowledge as context as it generates profound, novel insights and selling ideas you’ll actually want to use.

  • Yes. You can revise as much as you like during every step of the strategic planning process. You can make final adjustments to the comprehensive strategic brief, too.

  • This is a critical part of the experience of partnering with Magnolia. You’ll use the “Explore” feature to dig deeper into insights as you and Magnolia work together to conduct research, develop the strategy, and write the brief. Ask your hardest questions and then explore and refine the outputs until you’re ready to move on to the next step of the strategic planning and brief writing process.

  • We have Magnolia partners outside of North America finding great research and information on regional-specific companies and industries. To test it for your area, sign up for the 14-day trial and put Magnolia through its paces.

“Magnolia is not just another AI tool that saves me an enormous amount of time (although it does that, too). What’s impressed me most is the quality of its strategic ideas. Magnolia surprises me with the sophistication and novelty of its ideation, and with its ability to provide a sound rationale for its recommendations. Also, this tool is incredibly intuitive to use. Five gold stars on the UI!”

Hamid Ghanadan
Founder + CEO, LINUS

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