Feature Release: Multiple Personas, One Perfect Strategic Plan
Unified Strategies Start Here
The best marketing speaks directly to your audience. But that doesn’t mean you have just one audience to consider.
That’s why we’ve enhanced Magnolia with multi-persona strategic planning. Now, instead of choosing between audience segments you can create cohesive strategies that reach them all — delivering even more value to your clients.
How It Works: Choosing Your Audience Segments
As you build a strategic plan in the app, choose up to three different audience segments to prioritize. Then, build a full strategy for each of your selected segments.
More Target Audiences Means More Ways to Meet — or Exceed — Your Objectives
Once you select the segments you want to focus on, the full power of this feature becomes crystal clear. You can compare and contrast each portion of your plan per persona. For example, see the insights Magnolia uncovers for your unique audience segments, the selling ideas it articulates depending on the persona, the media and channel considerations per group, and so on.
And here’s where your power is on full display: Armed with your client knowledge and Magnolia’s comparisons, choose which strategy is going to best support your objectives.
Alternatively, build out a full strategy targeting each audience segment, then use all three for a comprehensive approach to achieving your objectives. You decide. No matter what, you can be confident your marketing is reaching the right people.
As Always: Built by Experts, Shaped by You
Magnolia’s features aren’t just our ideas. They’re yours. We’re committed to crafting this tool to serve your needs.
Have a suggestion? We’re all ears.
Need support? We’re right here.
